The team at Barrer & Co have been thinking carefully about what to tell our clients and friends in the not-for-profit sector in the face of this new reality of the COVID-19 pandemic.
Every day we are seeing changes to the way people must act, how we live and how we work, causing massive stress and uncertainty. We are all in the same boat. It is important we support each other, and we want you to know that we are here to help.
Whether you need a sounding board or strategic advice on an existing campaign, or you are unsure about what to do in this ever-changing global environment, we are here for you.
We decided to write down the advice we have been giving to clients so far, so that you can reassure yourself and your wider organisation that you are on the right track as you make decisions that will have long-lasting impact on your charity and its ability to provide services now, and into the future.
There has never been a more important moment in time for your organisation than right now. The decisions you make now will ensure your long-term existence and, in many cases, will allow you to develop deeper relationship with your supporters.
Be Like Water
“Be formless, shapeless. Like water. You put water into a cup, it becomes the cup. You put water into a bottle, it becomes the bottle. You put it into a teapot, it becomes the teapot. Water can flow or it can crash. Be water my friend.” – Bruce Lee
Some of you will know the famous quote by Bruce Lee. His intention here absolutely applies to finding success in fundraising, particularly at times of change or when facing the unknown.
One of our favourite qualities in the fundraising profession is how as humans we are able to adapt to our environment. It is time for charities to pivot, to be willing and flexible enough to act to prevent lasting harm to funding stream income, and perhaps even come out the other end stronger than ever. It is time for charities to rethink their overall fundraising strategy and if nothing else, ensure that stewardship is your number one donor activity right now. This is not the time to stop or pause activity. It is the time to be thoughtful and careful about what actions you take to deliver your duty of care to your clients and family of supporters. Make sure that you have an understanding about who you are talking to when connecting with your supporters right now and try as best you can to understand the current circumstances of each individual, corporate or funder. It is essential that you have some genuine engagement with your supporters in this unbelievable situation.
To us, ‘be like water’ means to adapt to the situation you find yourself in, be flexible instead of rigid in your thinking, and allow yourself to adjust to what is happening around you.
It is essential we adapt to each environment we are in, and the current COVID-19 environment is no different.
Throughout history we know that those who adapt to their environments end up being the greatest survivors.
For most of us, our planning and short- and medium-term goals have been seriously disrupted. How can we continue to deliver our service in the midst of a pandemic and a lockdown response, the likes of which we have never before experienced? Is it even appropriate to ask our supporters for financial support? We have some thoughts and wanted to share these with you in case it helps.
It is important to maintain momentum. In practical terms, here are some things you can do to reduce risk to your organisation:
- Talk to all of your key contributors as soon as possible. Find out how they are impacted and give them space to update you on any big changes in terms of their support to your organisation. Be calm and understanding. This event has affected every single human being on the planet. This applies to Trusts and Foundations, Corporates, Major Donors and high-level regular givers. While some funding may decline other funding will likely increase to meet the needs of those most vulnerable.
- Do not cancel that donor meeting. You should plan to pursue prospect meetings, just shift them to phone or video call if the donor is comfortable to do that.
- Once you can see what the next 12 months look like in regards to any budgeted funding shortages, start looking at the opportunities!
- Where possible, shift your fundraising campaigns to digital. Can your planned activities somehow be replicated online on your social channels or other platforms?
- Redirect budget from activity that is no longer possible towards fundraising efforts you can maintain.
Asking at a Time of Crisis
Your duty of care to your staff, donors and beneficiaries to continue to be able to achieve your charity’s mission is paramount – you must continue to Ask. If you do not, you risk putting your organisation in an untenable financial position as the implications of COVID-19 and the government shutdown become fully evident in the coming months.
Even organisations with deep reserves will feel the pinch in the coming months. It is vital that decisions are made that consider the long-term. Reactive decisions which seek to save money in the here and now by cutting fundraising activity will likely have vastly detrimental effects.
Not asking in fear of offending people or spending money on fundraising at a time of uncertainty is a self-fulfilling prophecy. By not asking, you will never receive those funds. So Carpe Diem – seize the day – you may even find your fundraising more successful as a result.
Many people, even most people, will be financially impacted by the disruption caused by COVID-19. Be prepared for donors to give less, or not at all, as income is reduced. In times of crisis we generally see that donors still do want to give, and it may be an opportunity for your organisation to make a strong case for their support at this critical time for your charity.
Key Message: Do not pull back on fundraising activity
Donor Care & Continuing Communications
Many donors are older adults and they will be potentially be vulnerable. One of the best things you can do as a fundraiser, and a human being, is get on the phone and check on how your supporters are doing. Simply listening and in turn letting them know how your cause is faring is one of the most important things you can do. Be truthful about how your organisation is coping.
Be prepared to talk about their financial situation too, if they are current donors or a prospect for a particular campaign. Be understanding; handled well, your donors will remember and will support in future even if they are restricted now.
Do not hesitate to send emails, post to your social media or update your website. It is vital for your cause that you continue to communicate, and often, about how your services are being affected, how you are responding, and share ways your supporters and donors can consider supporting your cause during this difficult time.
If your organisation is working on the frontline of the COVID-19 response, tell people your stories, share the impact their giving is having on your ability to respond to this event. What difference are you making in the world right now? You donors want to feel like they can do their bit too. The reality is people want to help if they can. Get a grip on what is going on with the people you serve and update your supporter community.
If you are not directly working with vulnerable communities, health, social services, etc. but you are losing revenue, tell that story too, so that you will be here to continue your important mission once the world emerges from this crisis.
Remember, be like water: Flow don’t crash
The New Zealand Spinal Trust is a community who cares deeply about independent living and improving the quality of rehabilitation for Kiwis affected by spinal cord injury or impairment (SCI). This is regardless of whether someone is a new patient in hospital or many years post injury and living in the community. They offer three key services from the Burwood Spinal Unit in Christchurch, and the Auckland Spinal Rehabilitation Unit in Otara. These services are free of charge to anyone in New Zealand who has an SCI.
Barrer & Co developed a fundraising strategy for the New Zealand Spinal Trust March 2019, and we are now assisting them with the recruitment of a National Fundraising Manager. The successful candidate will work predominantly in the major gift, corporate sponsorship, bequest, regular giving, trust and grant and appeal spaces. Applications close 5pm Sunday 15 December. This is a significant new role for the organisation; if you’d like to learn more, click the link below.
Georgia has worked in fundraising, communications and marketing roles across a range of industries, including not-for-profit, local government and school and tertiary institutions such as College House, St Andrew’s College, Selwyn District Council and the Antarctic Heritage Trust.
With a strong background in client liaison and creative project management, Georgia thrives on driving projects forward towards the end goal while maintaining an eye on the finer details. A wide range of skills in marketing, communications, fundraising, event promotion, media relations, website and social media management, editing and proofreading means Georgia is well-placed to guide our clients on their unique path to success, all with a highly professional polish.
Her strategic approach means Georgia is always seeking the most efficient and logical course of action, guided by a highly empathetic outlook and ‘big picture’ thinking. Georgia is experienced in both operational and capital fundraising activities, including capital campaigns, annual appeals, major donor fundraising and moves management.
Life Education is a charity that educates and empowers children to make healthy choices so they can live full and healthy lives. Every year they teach over 250,000 children about their body, friendships, their identity, food and nutrition and helpful and harmful substances.
Barrer & Co developed a fundraising strategy for Life Education Trust Canterbury in 2015, and we are now assisting them with the recruitment of a Fundraising Manager. This role will lead and deliver the organisation’s strategic fundraising, working towards achieving an annual income target and develop sustainable income streams. If you’d like to learn more, click the link below.
The LinC Project Activator 2018 was designed to further support community leaders across Canterbury with a speaker series aimed at inspiring and growing leaders in their communities.
Each of the four Activator events held last year had a different theme and focus, and offered amazing opportunities for discussion, engagement and learning.
These free, public events were open to anyone ready to be inspired, challenged and motivated.
Barrer & Co’s Director, Sarah Barrer, spoke at LinC’s third event, a great session on funding and supporting projects or activities. Sarah shared the importance of building long-term relationships with supporters and funders, and having an approach that builds connections that lead onto ongoing support.
Barrer & Co will implement a 4-day work week starting in late November.
Because of our size, the nature of our business, and our high-performing team, it will mean we continue to deliver great work to our clients while supporting our staff wellbeing.
We look forward to the increased productivity and work-life balance it will bring.
Fundraising Strategy Workshop
with Barrer & Co
Free development and strategy building opportunity for not-for-profits
ARE YOU LOOKING FOR ASSISTANCE WITH LONG-TERM SUSTAINABLE FUNDRAISING?
Barrer & Co, supported by the Rātā Foundation, are excited to bring a free fundraising strategy workshop to Christchurch. Our unique, hands-on approach will ensure tangible outcomes, which are tailored to organisational needs.
The workshop will help you:
- Build a base strategy
- Identify funding streams and ways to approach them
- Create practical tools and learn proven techniques
- Understand the provided fundraising document templates
- Learn donor prospecting processes
- Assess opportunity and risk
There are limited spaces in the workshop available, so if you’d like to participate, tell us simply and authentically how you think this workshop will help your organisation.
To register your interest, and help you think about your fund-raising needs, please email us a two a two-page outline to email@example.com by 5pm on Wednesday 1 August, 2018 detailing:
- Your organisation’s mission, vision and objectives
- The difference your organisation makes
- Where you are currently sourcing funds from
- What has inhibited you in your ability to raising funds – have you had feedback from
- What resources do you have to support or implement fundraising strategy/ideas?
Your information will be treated in confidence.
We will let you know by Wednesday 15 August if you have secured a place.
Workshop Date: Friday 7 September 2018
Location: Rātā Foundation Offices, Hazeldean Park, Christchurch
For more information, please contact Sarah
on 03 341 5041 or 027 544 9977
Christchurch Arts Festival
Call for Expressions of Interest: Brand Development
The Christchurch Arts Festival is taking a dynamic, fresh approach to its presence in the city. We are seeking partners to share in our determination to reflect and affect a unique and distinct face for this new, ever-evolving city. The new festival will provide an experience that is like no other precisely because it grows out of this unique place, presented by our diverse and talented artists and producers in collaboration with national and international innovators and trailblazers – our art, our music, our food. Our Festival has a completely new look. It is not like anything our city has seen before.
Expressions of Interest should include an overview of the creative approach you would take for the brand design across all platforms. Please also detail your ability to deliver, a timeline and an approximate quote.
The intention of the new design package is to signify a refreshed approach and create heightened interest and appeal in attendance and support of the Festival. To show a diversified programme and appeal to a broader audience. To create strong and inviting prospects for local businesses and Christchurch City.
The brand should appeal across all our community groups, we want to instil pride and togetherness in our past and present arts community – and have a vehicle that is strong enough to elicit a sense of longing (to belong) among future audiences.
Local businesses and Christchurch City Residents to recognise this as an opportunity to affect the city’s well-being, as well as the social and economic development of the region.
An opportunity for Local, National and International performers.
- Brand Development
- Assistance with development of key messaging
- Outdoor signage
- Print and hardcopy
- Events and engagement opportunities
- Our Festival is the premiere Christchurch winter event
- Our Festival has a strong and clear focus on our city and surrounds
- Our Festival welcomes and embraces our communities in all of their diversity
- Our Festival is about and for everyone: our city and region, and our stories
- We have amazing stories to tell and incredible story tellers and we’re going to show case them in our programmes
- Our Festival has a completely new look. It is not like anything our city has seen before
- Our Festival has been around since 1950 has a proud legacy.
Please send expressions of interest by Monday 6 August 2018 in PDF format to:
Jane Gregg (Chair, Christchurch Arts Festival)
Clare Wilkinson (CEO, Christchurch Arts Festival)
For any further information please contact:
Jane Gregg: 027 419 2941 / Clare Wilkinson: 027 643 0566
We've had a very busy first quarter so we wanted to share with you some of the exciting projects we are working on at the moment, and also let you know of a few upcoming events to add to your calendar!
Southern Cochlear Implant Programme (SCIP) looks after patients from all regions south of Taupo and allows children and adults to reconnect to the world of sound through the implantation of cochlear implants and ongoing rehabilitation.
Barrer & Co conducted a feasibility study for SCIP in June 2017 in order to uncover areas of opportunity with regards to fundraising. Following the feasibility study, we developed a fundraising strategy in December 2017 to guide SCIP through their fundraising journey. In addition, in February 2018 we assisted them with the recruitment of a Fundraising Manager who will be in charge of implementing the strategy.
The successful candidate will be starting work for SCIP in late April and at Barrer & Co has been tasked with providing them with mentoring support and guidance. We feel privileged to be working with the Board and management of this life-changing programme.
If you'd like to learn more about the Southern Cochlear Implant Programme and the services they offer, click the link below.
The main role of Kidney Health NZ is to fund research into the prevention, early detection and cure of kidney disease, provide education and support, provide resource information, promote the donation of kidneys and other organs for transplantation, and assist patient Support Groups.
In September 2017 Barrer & Co developed a fundraising strategy providing recommendations for Kidney Health NZ to diversify and grow their funding streams and achieve financial sustainability.
In January 2018 we worked with Kidney Health NZ once again, assisting them with the recruitment of a Fundraising Coordinator who will implement the fundraising strategy. It’s exciting to see this exceptional and hard working team grow and flourish.
If you'd like to know more about Kidney Health NZ and the services they offer please click the link below.
The Tomorrow Skies Charitable Trust is embarking on the exciting project of restoring and housing the treasured 125-year-old Brashear Telescope, which is one of a half dozen giant refractors known to exist in the entire Southern Hemisphere, and one of just two dating from the nineteenth century.
Once refurbished and settled in its new home at Earth & Sky, on the shores of Lake Tekapo, it will become an appealing attraction for tourists from New Zealand and internationally.
Barrer & Co developed a fundraising strategy in May 2017 identifying the most appropriate funding streams for the Tomorrow Skies Charitable Trust to focus on to realise its goal. We are now assisting them with the development of a strong case for support document that will communicate the Brashear story to gain support for the project.
If you’d like to find out about tours and events Earth & Sky currently has on offer, click the link below.
Habitat for Humanity Christchurch operates two ReStores selling quality second-hand goods to support their ongoing work.
Barrer & Co conducted a feasibility study for Habitat for Humanity Christchurch in January 2018; what a pleasure it was to work with one of the world's most loved and trusted charity brands.
If you'd like to know more about Habitat for Humanity NZ and the work they do please click the link below.
Families stay with Ronald McDonald House South Island (RMHSI) completely free of charge while their children are hospitalised so they can concentrate on what matters most – helping them to heal. Their core values are focusing on the critical needs of children, keeping families close, celebrating diversity and operating with accountability and transparency.
Barrer & Co developed a fundraising strategy with key RMHSI staff in March 2018, and we loved working with such a passionate and committed team.
If you'd like to learn more about Ronald McDonald House South Island and the services they offer, click the link below.
Effective Fundraising - Tools and Techniques
Workshop delivered by Barrer & Co and supported by the Rātā Foundation
Applicants will be directed to provide applications to Barrer & Co.
An Evening with Annabel Langbein
Supporting Life Education Trust Canterbury
Where: St Margaret’s College, Charles Luney Auditorium, 12 Winchester Street, Merivale
Tickets: Individual $35, or purchase two for $60 to treat your mum for Mother's Day (available instore only at Paper Plus Hornby)
Life Education Trust is a charity that provides children with the knowledge to make informed choices about their health, respect others and learn to appreciate their uniqueness. They achieve this through an interactive educational programme linked to the National School Health Curriculum, and presented in hi-tech mobile classrooms that provide a unique learning environment with audio-visual materials, interactive models and Harold, the Giraffe.
You can help raise funds for Life Education Trust Canterbury by attending "An Evening with Annabel Langbein"! During this exclusive event, Paper Plus will celebrate the launch of the second volume of Essential cookbook, Annabel will share stories from her free-range life, and provide top tips and tricks to help you become a more confident and creative cook. Join Annabel and hosts Dave Dunlay and Hilary Muir, The Breeze Breakfast Crew, for an intimate and memorable evening, including the chance to meet her personally and have a book signed just for you.
Proceeds from ticket sales will go directly to Life Education Trust Canterbury which will help Life Education to continue to deliver their health educational lessons to 20,000 primary and intermediate school children in the Canterbury region.
Tickets include a complimentary wine or juice on arrival, plus the opportunity to try some delectable delights and a goodie bag.
Social Media | Strategy, Secrets & Snacks
Where: Narrative Offices, Unit 4, 250 St Asaph Street, Christchurch Central
The cost of this workshop is $320 (ex. GST + BF) per organisation
(up to two attendees per organisation)
Other details: All materials provided (along with some delicious nibbles)
Narrative is an all-inclusive strategic agency that works with socially conscious entrepreneurs and organisations to build communities that connect with purpose. They specialise in bringing people together to tell stories with meaningful impact, to raise money and build awareness. They have a range of skills including digital, events, communications, graphic design, website building, technical resourcing and photography.
After a great response Narrative has decided to offer their Social Media Workshops on an ongoing (monthly) basis. This is a great option for organisations who want some support with social media but who aren't in the position to engage in a wider or more ongoing piece of work. It's a very friendly and informal session with only four organisations participating, which means there is time to work through questions and issues.
Supper Club Christchurch 2018
Where: Pre-dinner location to be revealed soon
Tickets: Tables of 8 can be purchased for:
Prices include GST and proceeds go directly to Ronald McDonald House South Island.
Book early to avoid missing out!
This iconic mystery dining experience is back for 2018!
Arrive with your guests at the pre-dinner function and enjoy a glass of champagne and canapes. This is where excitement builds with a live auction, before you find out where you will be dining for the night with a live mystery dining draw. From exclusive local restaurants to private chefs at unique dining destinations – this event is sure to impress your dinner guests.
This event’s live and silent auctions play an important role in the overall fundraising success of the event and RMHSI would welcome your support through the donation of prizes.
Online Silent Auction
RMHSI will have an exciting online auction available for guests and supporters. There will be many exclusive and exciting prizes up for grabs, and you can bid straight from your mobile phone!
The silent auction website will be active prior to the event.
Format of the evening
5:30pm - 6:15pm guests arrive and receive champagne and canapes
6:15pm - 7pm formalities, speeches and family story
7pm - 7:15pm mystery dining draw
7:15pm - 7:30pm guests travel to unique dining destinations
7:45pm - 10pm guests enjoy Supper Club
10pm - late guests enjoy after party (venue to be revealed soon)
For sponsorship, auction prizes, table sales or any other enquires please contact Robyn Medlicott on 027 225 5221 or firstname.lastname@example.org
The Little Gems Project for Cholmondeley
A fundraising evening of Denim, Diamonds & Dancing
The Cholmondeley Children’s Centre provides short-term emergency and planned respite care and education to children whose families are experiencing genuine stress or crisis. The Centre’s aim is to give these children the opportunity to build their resilience, while issues at home are resolved.
Join their first annual fundraising evening in support of the Centre - The Little Gems Project for Cholmondeley. Dig out your denim, put on some sparkle and enjoy a night of live entertainment, delicious canapés, plenty of dancing, and a live auction.
Cholmondeley believes that there is a diamond within all of us. So, please help them to bring out the inner sparkle in every precious Canterbury child — our Little Gems.
2017 has been an outstanding year at Barrer & Co. In December this year we reached an important milestone as the business turned 5 years old. Reaching this milestone triggered us to look back at all the groups we have worked with and reflect on the $14,320,000 we have raised for our clients in the last 5 years. How fantastic to be able to work doing what we love and making such a difference to our clients!
We wanted to update you about some of the exciting projects we are working on at the moment and wish you and your whānau a restorative Christmas and New Year.
Our offices will be closed from December 22nd to January 8th. Feel free to get in touch if you want to talk about anything related to fundraising or if you just want to try out the delicious coffee at The Anchorage downstairs from our office.
Barrer & Co re-brand and office move
2017 brought a new and improved version of Barrer & Co, with a re-brand and an office move.
We love our new space and invite you come and visit us in the new year. You are also welcome to explore our revamped website: Barrer & Co
In June we welcomed Kylie Malin to our team.
Over her career, Kylie has worked in journalism, marketing, communications and the not-for-profit sector. Having worked in varied roles at World Vision New Zealand, Ronald McDonald House South Island and The University of Canterbury Foundation, Kylie has a broad understanding of the charity sector and the opportunities and challenges that lie within it.
Kylie is a specialist in not-for-profit communications and also holds strong skills in organisational analysis, strategic planning and campaign creation. She has worked across the individual and regular giving, trust and grant funding, community and major donor channels, and is capable of transferring this experience to support organisations along their fundraising journeys.
Kylie is passionate about creating sustainable, tailored and achievable solutions and with her keen eye for detail she has the ability to understand and tell an organisation's story. A natural relationship builder, Kylie is a dedicated and genuine Fundraiser Manager whose focus is on creating success for those she has the privilege of working alongside.
Noteworthy projects from 2017
We feel privileged to have worked with over 60 not-for-profits in the 5 years we have been in business. Each group is making a huge impact to their unique communities.
This year, in addition to working on one capital campaign and one endowment programme, we developed 12 fundraising strategies and conducted 4 feasibility studies. We want to make sure you know who is out there doing good work. Have a look at the amazing work that some of our clients are doing!
St Peter’s Anglican Church plays a significant role in the community of Upper Riccarton - Yaldhurst. The oldest Anglican stone church in the city, located at the appropriately named Church Corner, St Peter’s is a warm, caring, inclusive, diverse and forward-thinking church supported by a committed congregation. St Peter’s is connected with a multitude of community groups including its own outreach programmes such as counselling and community support programmes, and provides a home for many other independent groups.
The original wooden church was built in 1858 and then re-built in stone in the early 1900’s. St Peter’s was severely damaged in the Canterbury earthquakes.
In 2016, 158 years after it was first consecrated by Bishop Harper, fundraising began in order to save this wonderful part of Christchurch's physical, spiritual and social history. In a city that has lost so much of its heritage, St Peter's is fighting to preserve this important building to ensure it can enter its third century of serving Christchurch.
Barrer & Co is currently managing St Peter's capital fundraising campaign; $1,685,773 have been raised so far.
If you'd like to hear more about the St Peter's restoration project, contact Kylie at email@example.com or 027 420 5337, or click the link below.
The Laura Fergusson Trust’s mission is to facilitate autonomy, inclusion and independence for people with impairments and for their families / whānau, particularly those who have suffered from a brain injury.
The Laura Fergusson Trust needs to undertake a building redevelopment that is critical to ensure they can continue to deliver their services, which cover a broad range of needs for people with disabilities. They need a modern, spacious, integrated and tranquil community setting accessible 24 hours per day, seven days per week, capable of caring for the growing and changing healthcare needs of our community.
Barrer & Co was appointed by the Laura Fergusson Trust in May 2017 to undertake a feasibility study.
Barrer & Co conducted in-depth interviews with internal services staff at the Laura Fergusson Trust and Trustees, as well as external stakeholders who we believed could provide valuable insight into the external perception of the project.
A comprehensive feasibility report was later developed with the findings of the research, tailored specifically for the needs of the Laura Fergusson Trust and for where the project is currently sitting. We believe this document will provide valuable information that can be used by the Trust as it supports the growth of its services and continues delivering vital support to its patients.
If you'd like to know more about the Laura Fergusson Trust and the services they offer, please click the link below.
Driven by Kiwi ingenuity, our brave New Zealand soldiers single-handedly liberated the small French town of Le Quesnoy in 1918 without the loss of any civilian lives.
There is currently no permanent place to recognise New Zealand’s sacrifice during World War I, where 70,000 served. The New Zealand Memorial Museum Trust's goal is to establish an enduring New Zealand presence in the town of Le Quesnoy, France by converting the local Gendarmerie headquarters (a 19th century building that was the mayor’s residence at the time of the Great War) into a museum that highlights the role of the New Zealand troops during World War I and II. The project will also include the renovation of eight adjoining maisonettes to be used for accommodation.
This lasting space will honour our heroes and our heritage.
The Trust engaged Barrer & Co to set up and manage the first phase of this campaign and ensure that the Trust was equipped with the appropriate collateral and strategic skills to then move forward with their fundraising in an effective and confident manner. As part of this set up phase we developed a comprehensive fundraising strategy, a robust prospect list and an engaging case for support document.
If you’d like to hear more about the NZ War Memorial Museum, contact Sarah at firstname.lastname@example.org or 027 544 9977, or click the link below.
Thank you for being part of our community and sharing in the good work we are doing.
Have a restful Christmas and New Year and please feel free to get in touch if you want to know more about how we work or get involved with our current campaigns.
See you next year!
Barrer & Co
Sarah, Kylie and Rocio